On the occasion of International Museum Day on May 18th, 2023, the Cultural Heritage Department issued Official Letter No.297 /DSVH-QLBT&DSTL on orientation activities to celebrate International Museum Day 2023 for museums in the. Vietnam’s museum system.

1. Theme of International Museum Day 2023: “Museums, Sustainability and Wellbeing”.


International Museum Day 2023 is an occasion to reaffirm the power of museums to transform the world around us. As highlighted in the ICOM Resolution “On sustainability and the implementation of Agenda 2030, Transforming our World” (Kyoto, 2019), all museums have a role to play in shaping and creating sustainable futures, and they can do this through educational programmes, exhibitions, community outreach and research.

Each year since 2020, the International Museum Day supports a set of Goals from the Sustainable Development Goals of the United Nations. In 2023, we will focus on:

Goal 3 - Global Health and Wellbeing: Ensure healthy lives and promote well-being for all at all ages, in particular concerning mental health and social isolation.

Goal 13 - Climate Action: Take urgent action to combat climate change and its impacts, adopting low-carbon practices in the Global North and mitigation strategies in the Global South.

Goal 15 - Life on Land: Protect, restore, and promote sustainable use of terrestrial ecosystems, amplifying the voices of indigenous leaders and raising awareness on the loss of biodiversity.

Museum is one of the cultural institutions that make an important contribution to prosperity and sustainable development of the community. The museum is one of the trusted cultural institutions and also a place to share important social topics, increase the value of knowledge and promote positive social change. There are many ways museums can contribute to achieve the Sustainable Development Goals: from supporting action for climate and promoting inclusivity to addressing social isolation and improving health mental health.

2. Instructions of ICOM2.1. For ICOM members

- Actively update information about ICOM activities, online seminars, specialized references, etc. at the issued ICOM account.

- Join ICOM's specialized committees to discuss, share specialized information according to registered fields.

- Strengthen international cooperation with partners sponsoredby ICOM - , actively research, prepare documents to apply for scholarships for professional training and cooperation funding according to ICOM's instructions at the issued ICOM account. - Promote the introduction of the museum activities to the international community by sharing information about the organization's International Museum Day celebrations with ICOM, allow ICOM to post information on these activities on the website of ICOM and its partners.

- Pay the annual fee in full and on time.

2.2. For museums

ICOM encourages museums to act as ambassadors for International Museum Day. The goal of International Museum Day is to raise awareness of the fact that “Museum is an important mean for cultural exchange, cultural enrichment and the mutual understanding development, cooperation and peace among peoples”. Through the activities organized by the museum, the close and long-term relationship between the museum and the public, the celebration of International Museum Day has been successfully held for many years. In addition to planned activities, participation in International Museum Day is an opportunity for museums to show:

- Motivating relationships with other schools, professional associations, libraries, other museums, and more to promote the museum's events and strengthen the museum's contact with the same goal of other organizations;

- Campaigning for the role of museums in society by effective activities so that the local, regional and national government, can know about the museum's activities and why the museum is important to the public;

- Advertising information of International Museum Day through the local press, social media, and online websites of the museum and friend companies;

- Gaining international visibility of museum activities by sharing information about the International Museum Day events of agencies with ICOM, which let ICOM promote these activities information throughout ICOM network and more widely with ICOM's partners.

ICOM has also introduce orientationmuseum activities on the occasion of International Museum Day 2023, specifically as followed:

+ Organizing Workshops/Talks on the topic of International Museum Day 2023. The target participants are towardsthe public visiting museums, students, scholars, or experts from other museums. Encourage the diversity of speakers to participate in the Workshops/Talks.

+ International Museum Day is an ideal occasion to analyze and evaluate museum activities from the perspective of community engagement, digital presence and sustainability, evaluate the management and operation plan of the museums, study and adjust the plans and activities to improve operational efficiency for the following years.

+ Diversifying forms of management, introducing cultural heritage on social networking sites, creating new spaces and new forms for the museum's social networking sites. Encouraging contacts with the museum's social media pages from artists and influencers in the internet; Encouraging the sharing of ideas about the museums, the contents that the museums and the public interest from influential people in society.

+ The museum demonstrates its commitment to solve climate change by joining the Climate Heritage Network, which aims to help communities carry out the decarbonization goals and other ambitions of the Paris Agreement (the agreement reached at the Conference of United Nations Climate Change in 2015 within the framework of the United Nations Framework Convention on Climate Change).

+ Increasing technology applications to enhance the introduction of museum activities into cyberspace and gradually closing the digital distance.

+ Collaborating with other museums to organize small-scale, specialized discussions that combine both offline and online interaction and promote participation from a variety of regions, including faraway ones. The themes shall be sub-theme related to the parties carried with the online form to encourage more participants in remote locations.

3. Orentiation activities of Vietnam museums

- Actively research the theme of ICOM2023  to implement the museum's activities of cultural heritage display, education and communication..

- Enhance digital transformation in museum activities, from research and collection to display, cultural heritage education and promotion. Research and apply a variety of technologies that can be applied in the display and introduction of cultural heritage, in line with the trend of technology development in the next period.

- Actively use social media and online information web and other communication forms to introduce activities and display contents of the museum effectively and properly.

Carry out the assigned tasks in the Plan for implementing traditional education for students and students through cultural heritage, in the first year (2022-2023) (Accompanying Decision No.2752/ QD-VHTTDL dated on October 31st, 2022 by the Minister of Culture, Sports and Tourism), within the framework of the Cooperation Program between the Ministry of Education and Training and the Ministry of Culture, Sports and Tourism in the period 2022 - 2026 (No.217/CTr-BGDĐT-BVHTTDL dated on March 4th, 2022).

In response to the theme of International Museum Day 2023, Dak Lak Museum has issued Plan No. 25/KH-BT, dated on May 6th, 2023 on organizing educational activities and experiencing cultural heritage on the occasion of International Museum Day on May 18th and commemorating 133 years of President Ho Chi Minh's birthday (May 19th, 1890 - May 19th, 2023), including:

The 1st Content: Organize an “Online History Learning Time” activity with the theme of “The Simplicity Example of President Ho Chi Minh” for students of Ngo May Secondary School and Bui Thi Xuan Primary School (Cu Mgar district).

Form: Organize online on Google Meet with the theme of “The Simplicity Example of President Ho Chi Minh”.

Time: 8 a.m - 11 a.m., May 10th and 12th, 2023.

The 2nd Content: Organize “Ban Me Coffee” practical activities.

Form: Invite Ede craftsmen from Tong Bong Textile Weaving Cooperative (Tong Ju village, Ea Kao commune, Buon Ma Thuot city, Dak Lak province) to guide and show visitors and students about coffee processing procedure and traditional brew. In this program, visitors and students not only enjoy coffee but also brew and taste some coffee products displayed in the booths.

Time: 8 a.m. – 11 a.m., May 17th, 2023, at the permanent exhibition and front lobby of Dak Lak Museum.

In addition, there are activities: Visiting the Biodiversity Exhibition and participating in the competition game by answering quick questions, presenting the theme of coffee; getting experience on the Art of coffee through the creation of souvenir products from coffee beans and accompanying materials; Participating in the photo contest "Moment in You" to record wonderful memories with the program.

Implementing the criteria of taking visitors in general and students in particular as the center of the museum activities, the program has a diverse and attractive form with highly educational content , connecting with the museum exhibition content , thte educational objectives of the schools. Dak Lak Museum hopes to create an attractive space for visitors, especially students, through excitingly meaningful experiences.